Early voting has began throughout many states within the U.S. as we strategy the presidential election on November 3. Because the coronavirus pandemic continues to persist, tens of millions of Individuals have opted to forged their vote by way of the mail. And, Snoop Dogg is now doing his half to encourage individuals to train their proper to vote safely.
In a brand new 60-second advert in partnership with the Democratic Nationwide Committee, the West Coast rap legend remixed his 2004 hit, “Drop It Like It’s Scorching” right into a marketing campaign advert reminding voters that they’ll vote through mail-in poll. The quick, however catchy, clip reveals masked voters dropping off their votes at an official drop field whereas stressing the significance of the 2020 presidential election. The advert ends by directing viewers to go to iwillvote.com/locate to search out drop field areas close to them.
“That is crucial election of our lifetimes and it’s my first time voting. We’d like each single American to get on the market and vote,” the rapper stated in a press release obtained by The Hill. “It’s time for y’all to drop these ballots like they’re scorching — in your native drop field. Vote early and let ‘em know our voices will likely be heard!”
Snoop Dogg revealed in an interview with Big Boy’s Neighborhood earlier this yr that he’ll forged a poll for the primary time within the 2020 presidential election.
“I ain’t by no means voted a day in my life, however this yr I feel I will get out and vote as a result of I am unable to stand to see this punk in workplace yet another yr,” he stated on the time. “For a few years they’d me brainwashed pondering that you just couldn’t vote since you had a felony file. I did not know that. My file’s been expunged so now I can vote.”
Ryan Ford, Govt Vice President & Chief Inventive Officer of Cashmere, the LA-based advertising agency behind the advert, says they’re dedicated to working with manufacturers and organizations which have social impression. “Snoop has been very vocal about this being his first time voting, so it was a pure match for us to have his involvement on this spot to encourage others to take part and register to vote, vote early and vote loudly,” stated Ford. “There’s nothing extra essential than being part of this election. With COVID-19 and the USPS challenges it’s extra essential than ever earlier than that we benefit from poll containers.”
Cashmere has labored with the Democratic Nationwide Committee and the Biden/Harris Marketing campaign on plenty of different endeavors together with city corridor occasions, however the Snoop collaboration had particular significance understanding that Snoop is a primary time voter. He’s the right individual to speak in regards to the significance of early voting utilizing poll containers. Plus, “Drop It Like It’s Scorching” is a pseudo rallying cry giving consideration to a number of the challenges voters are experiencing with USPS and mail supply providers.
Try the advert under.